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So your idea is finalised, and the deadline is set. Now it’s time for production.

However, at some point during production, something goes wrong. And what should’ve been smooth sailing has turned into a salvage operation. You’re trying to pinpoint what went wrong, sending the product back and forth through your facility, doing new tests, and finally, you’ve fixed it.

But you’ve overshot your deadline – and the product might suffer as a result. And all because your time was spent fixing an issue that accurate information and data could’ve prevented.

We see this all too often in product launches. Given how many things could go wrong, it’s hard to pinpoint the exact issue.

So how can you minimise the risks?

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